After the Netflix hike, I kind of defended Netflix. Because I don’t mind paying extra fees for a service I really like. Or because I’m just so used to paying too much for everything, including food and my education!
Clearly, I’ve been abused by the capital economy to the point of no return.
Except, even I have my limits. For those of you who don’t know, Netflix is splitting its company so that it can focus on streaming and have DVDs be managed under some ominously 1999-sounding company Qwikster (a Netflix company until, as the Gemini speculates, it gets bought out).
First of all, CEO Reed Hastings (also a Libra) sent the email out to everyone that went like this:
I messed up. I owe you an explanation.
Um, no, you don’t owe me an explanation about your decision to jack your prices. I understand how capitalism works.
But did Reed Hastings offer us any delicious pie charts or graphs to indicate some sort of micro-economic theory?
Did he sit me down and go over exactly how “this economy” (you must say it in a resigned and defeated way– this! economy!) screwed over Netflix, too? No.
What Reed Hastings did is similar to what my old boss in grad school did: he deflected by throwing a shiny object into another direction while an explosion went off. Except the explosion was called Qwikster which sounds really, really, like something no one would subscribe to unless you were already subscribed to Grindr. Just saying.
For the record, one Wall Street Journal blog post pointed out that the name was already taken on twitter by some stoner who likes the idea of Elmo smoking pot. That sounds about like the right demographic.
And The Oatmeal’s take on it kind made me LOL, even though it was a bit scatalogical for my tastes (what? I’m a lady, okay?).
It’s time to find alternative ways of existing. Hey, maybe we could start patronizing local dvd stores again? Run by nerdy film majors? Oh my god, that’d be hilarious.